Data vs. Imagery
Satelytics' algorithms provide more than a picture.
- Problem: Human limitations.
- Solution: Geospatial analytics sees what the eye can't.
- Benefit: Actionable alerts.
Essential to project success is educating our customers about the difference between satellite data and imagery. Imagery refers to the picture seen by the human eye, while satellite data is so much more.
Satelytics analyzes the spectral infrared wavelengths of satellite imagery captured for large asset areas. The imagery is interesting to look at, but the underlying spectral data is like the iceberg analogy where 90% of the mass and size is below the water’s surface. Spectral analysis unlocks data outside the visible light spectrum seen by the human eye, “seeing” more than an analyst will ever hope to see!
Spectral data is the detection and quantification of the sun’s light reflected off the earth’s surface. Led by experts in geospatial analytics, Satelytics’ science professionals build algorithms that identify unique spectral signatures and their intensity. Physical, chemical, and biological phenomena/species on land, water, and in the air can all be detected.
Our Constant VigilanceTM algorithms harness the power of artificial intelligence and cloud computing to process the millions of pixels in gathered satellite imagery. It is impossible for human analysts — no matter how well-trained — to attain this level of granularity and speed. We use high-resolution spatial imagery (30- to 50-centimeter), which allows Satelytics to detect and quantify more with increased accuracy. One cannot identify objects smaller than the pixel size the satellite sensor offers, which is why we utilize the finest resolution.
Satelytics’ customers prioritize accuracy and rapid alerts to get ahead of threats before they become disasters. There’s no denying the wonderful pictures captured by satellites, but the details are in the data, not the imagery. Don’t rely on people looking at pictures when a next-level solution is available now!